Empowering Minds, Elevating Lives.

At Minduara, we believe in the power of authentic connections. Our mission is to help mental health and wellness brands find their voice by partnering with influencers who genuinely care about making a positive impact. We’re here to create real, meaningful conversations that inspire people to prioritize their well-being. By connecting brands with influencers who share their values, we aim to raise awareness, spark change, and build a more supportive, mindful world

Our
Services

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    Influencer Marketing

    We work with a diverse portfolio of influencers committed to amplifying brand messages and drive awareness

MindAura is a specialised influencer marketing agency based at the focus of mental health and wellness. We are dedicated to creating impactful, authentic partnerships between brands and influencers to promote positive mental health, well-being, and self-care. With a focus on purpose-driven campaigns, we connect mental health advocates and wellness influencers with brands that align with their values, ensuring that messages about well-being are both relatable and responsible.

Our agency works with influencers across various platforms to amplify brands that support mental health awareness, self-care, mindfulness, and overall wellness. By combining our expertise in influencer marketing with a genuine passion for improving lives, we craft campaigns that resonate with audiences and spark meaningful conversations. At Mindarua, we believe in the power of influence to drive positive change, and we are committed to helping both brands and influencers make a lasting, positive impact in the mental health and wellness space.

Our Founder

  • Oranssi construction engineer Jamie Kokot

    Tirran Kara-Shah

    CEO & Founder

  • About

    Tirran Kara-Shah is the visionary founder of Mindaura, an influencer marketing agency dedicated to supporting the mental health and wellness industry, launched in 2025. As someone who was diagnosed as neurodivergent at 11 and has navigated his own journey through mental health challenges, Tirran is deeply passionate about fostering authentic connections between brands and individuals who face similar struggles. His goal is to create purpose-driven campaigns that resonate, uplift, and make a genuine difference.

    Tirran’s entrepreneurial spirit began early. At just 19, while studying music business at university, he co-founded SouthSide Records UK, where he gained invaluable experience in influencer marketing, helping emerging artists connect with key industry players. This led to a role as a social media marketing freelancer at Let’s Replay, where Tirran spearheaded influencer marketing strategies to expand the brand’s reach, with a particular focus on creating meaningful engagement with diverse communities.

    Now, through Mindaura, Tirran combines his marketing expertise with his passion for mental health advocacy. He is committed to empowering wellness brands to create authentic, impactful campaigns that not only promote products and services but also contribute to the broader conversation surrounding mental health and well-being. At Mindaura, the mission is clear: to build connections that inspire change, promote inclusivity, and improve lives.